Dynasty Haven – Brand Foundations & AI-Ready Referral Strategy
Senior home care · Bloomington, IN
- Objective: define a compelling brand identity, launch consistent core messaging, and prepare a targeted referral outreach strategy—while laying the groundwork for an AI-driven partner-matching system to identify and prioritize the most promising referral opportunities.
- Focus: craft a brand core brief, messaging kit, and referral outreach playbook; redesign the website for accessibility and trust-building; integrate analytics to track engagement; plan for AI tools that will analyze local partner data, flag high-value connections, and suggest optimized follow-up sequences.
- Outcome: a market-ready brand presence, community recognition, and a scalable outreach framework—positioning Dynasty Haven to grow its client base faster and smarter through both human-centered relationships and data-powered insights.